"In our Compassion lies our Strength" is a campaign that encourages compassion and cooperation among community members, and empathy between them. It encourages people to adopt the virtue of mercy and provide support to others, inspired by the Prophet's saying (peace be upon him): "The parable of the believers in their affection, mercy, and compassion for each other is that of a body. When any limb aches, the whole body reacts with sleeplessness and fever."